COMMON NAME for ARTSY

IDENTITY SYSTEM and APPLICATIONS for ARTSY —— Artsy is an ambitious new art discovery tool, connecting users with an expansive database of works, spanning movements, styles, and time periods. Through partnerships with galleries and museums around the world, Artsy collects and organizes art using its proprietary Art Genome, a broad, ever-growing semantic database. Interested parties can also choose to buy work directly through the site. We were asked to help develop the brand identity and related applications in collaboration with Artsy’s in-house design team. The resulting system has been implemented across print, digital, and environmental media.