IDENTITY REFRESH, WEBSITE, and APPLICATIONS for 1:54 CONTEMPORARY AFRICAN ART FAIR — To mark the first two New York editions of 1:54 African Art Fair, it was important to establish a new sub-identity for the young, London-based organization, and set it apart from the more established fairs which come to the city every spring. Playing off the name, the number of countries in Africa serves as a basis for the underlying grid used to design the original logo. The approach was to expose that grid, and use it as a scaffolding upon which a variety of textual information and graphics can be hung.
