EXHIBITION and EVENT POSTERS for COLUMBIA GSAPP — As part of the school’s annual series of lectures and exhibitions, Columbia GSAPP commissions custom promotional materials, with graphics tailored to the content of each program. Creating a standalone look and feel for these events is key, to help them stand out amongst the din of flyers posted around campus, and delivered to faculty and student inboxes every day. Working within standard formats but eschewing a single, monolithic identity, the typography, color palette, graphic layer, and material strategy vary substantially from event to event.
