Common Name
625 E 6th St #1A
New York NY 10009
646 – 912 – 8502
Email the studio

COMMON NAME is a New York-based graphic design studio focusing on print, interactive, identity, and exhibition work for art, architecture, culture, and education.

YOONJAI CHOI is a graphic designer and partner at Common Name. She teaches Typography and Design at Columbia GSAPP and Graphic Narratives at Harvard GSD, and is a visiting critic at Yale School of Art, Parsons, Pratt, Syracuse Architecture, and Rutgers. Prior to co-founding the studio, Yoonjai held a director position at New York design studio 2×4 for several years. She received her BFA in Visual Communications from Hongik University in Seoul, and an MFA in Graphic Design from Yale University.


KEN MEIER is a graphic designer and partner at Common Name. He teaches Core Lab Typography and Advanced Typography at Parsons, and has taught similar classes at Columbia GSAPP and Rutgers. Prior to co-founding the studio, Ken worked with international design consultancy IDEO and New York’s Project Projects. His work has been published by Unit Editions, Graphic, Creative Review, Computer Arts, idN, Print, and the Type Directors Club, among others. He received his BA in humanities from the University of Chicago and an MFA in graphic design from Yale University.



Ad Hoc Vox
American Institute of Architects
Burn Note
The California Project
Derneberg Publications
Eileen Fisher
Eric Klinenberg
Fernando Romero Enterprise
Frieze Projects
Highlight Studios
The Highlights
Horses Think Press
Johannes Girardoni
Leo Koenig, Inc.
Map Book Publishers
Marvelli Gallery
Meejin Yoon & MY Studio
Mottahedan Projects
Public Books
Queens Museum of Art
Storefront for Art & Architecture
Traiana, Inc.
VCUarts Anderson Gallery
Wolff Olins
Workshop for Architecture
Yale School of Art
Yale University Art Gallery



Yoonjai Choi
Ken Meier





Min Hee Lee

Nick Reilly





Mike Bingaman
Dan Brewster
Min Choi
Andy Dayton
Karla Despradel
Minsun Eo
John Friel
Adrian Harwood
Tiff Hockin
John Houck
Jack Jennings
Zak Klauck
Caspar Lam
Min Hee Lee
Eric Nylund
Julia Panek
Luke Stettner
Ofer Wolberger